June 23, 2010, Nike Air Max 90 fiscal year 2010 conference call, Citigroup analysts put the question thrown to the Nike Brand President Charlie Denson (Charlie Denson). The latter responded that the company plans to enter the Chinese do You second-line, three-or even four-city, Bing Jiang Zai Tuichu NIKE Air Max 04 spectrum of different price points in the low-end products, consider the acquisition or the introduction of some other brands.
Just before the conference call, Nike Air Max 96 has just released in May had a “five-year plan”, expect Greater China revenue grew 10%. Analysts, Anta Magang dealers saw this plan the first time, feel a little surprised. As from February 2009 to February 2010, Nike Greater China was 1.277 billion U.S. dollars of income, but also a decrease of 4% year on year. “It proposed an increase of 10%, this is a radical plan.” Magang said.
He thought then that Nike would certainly introduce some new initiatives. He wrote in his blog, for example, Nike Air Max 03 would be for the second-tier markets and the corresponding three-market low-priced products, from the hands of snatching market share of domestic brands, “This is Li Ning and Anta, and all sporting goods manufacturers are a terrible thing. ”
“If Nike insist the current pricing strategy, it means the world’s fastest-growing sportswear market, Li Ning and Anta yielding one.” UBS Securities analyst Liangyu Chang to the “China Business”, told reporters that anti- grams of high-level conference call remarks at his firm before the judge, cheap Nike Air jordan shoes to market may be even faster than they expected.